| FreshDirect And Rosa Mexicano Launch Exclusive Line of Chef ...
NEW YORK, April 18 /PRNewswire/ -- FreshDirect, one of the nation's leading online gourmet food purveyors and delivery services, continues to evolve its selection of prepared foods by launching all-new "Fresh Dining" meals and ready-to-grill items created in partnership with renowned New York City restaurant, Rosa Mexicano. Award-winning chef Roberto Santibanez, Culinary Director of Rosa Mexicano, recently collaborated with FreshDirect's chefs to create a selection of savory, restaurant-worthy dishes perfect for any fiesta. "FreshDirect is delighted to be working with Rosa Mexicano and its talented culinary director, chef Roberto Santibanez," said Steve Michaelson president and CEO of FreshDirect. "The meals in this new line are not only delicious and flavorful, but bring customers an easy way to enjoy authentic home-style Mexican cuisine in the comfort of their own homes." Packaging for the new "Fresh Dining by Rosa Mexicano" features a special valve designed to steam the meal, allowing a variety of raw ingredients to be cooked together.
Fast, flavorful and pretty; At-home cooks craving dishes that are ...
The calendar might say spring, but it's already Thanksgiving in the surprisingly small test kitchen for Everyday Food magazine.
The room smells of pumpkin and onions, and a half-dozen aproned cooks are gathered around the kitchen island, forks in hand, sampling a potato gratin, the latest entry for the November 2007 issue.
Sure, it tastes good - any test kitchen's goal. But this is what the group gathered there in New York asks associate food editor Charlyne Mattox: How much effort did it take?
"How long does this take to cook?" "What if the cheese just went on top? Or not at all?" "Does it need to be that dense?"
This is the ethos behind Martha Stewart's by-all-counts successful Everyday Food magazine and its new best-of cookbook, "Great Food Fast": Use just a few ingredients, but make sure they're fresh and healthy.
Taste of Americana
SLEEK, flashy and gleaming, the diner is a classic icon of Americana, an oasis of comfort, with its beckoning neon signs: "Open 24 Hours", "Hot Food" and "Today's Specials". In an age of faceless architecture and assembly line food, there has been a rebirth of interest in the diner as an art form, as well as a design and eating experience. Diners' personalities are as varied as the people with whom you share a booth or sit next to on a swivel stool. Some still serve the same home-cooked fare they did when they were first built, while others now serve gourmet cuisine and fine wines. An authentic diner can be defined in a number of ways. Firstly, it must be factory made - a ruling that excludes store-front diners and focuses on stand alone, prefabricated structures, the kind that were manufactured (mostly in New Jersey) in the style of railway dining cars.
Mom closes her business in favor of her daughter
When Ellen Zusman opened ImaginEats 18 months ago, she saw plenty of opportunity but missed the unavoidable irony of her new business. It turned out that the more time she spent catering to rushed parents, the harder it became to manage her own life. So while Zusman said her meal assembly/catering business at 3838 W Neptune St. is "not very far away from making it," she decided to close its doors last week so she could spend more time with her 2-year-old daughter. Between ImaginEats and her other business, a property management company, Zusman said she had been working far too much. "I had a lot of stuff in the hopper, but ImaginEats is not making money now, and I'm a single mother," she said. "She and I are losing out. ... This was really about choosing my life with my daughter over my business." Zusman said since ImaginEats was close to becoming profitable, she does not plan to abandon the concept.
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